Accelerate the speed, accuracy, and revenue of values-based shopping programs
Our customizable platform substantiates ingredient, product, and brand claims against your specified standards.
Drive revenue from values-based products online and in-store
Meet customer demand for trustworthy, values-aligned, and verified products.
Let Novi encode your custom standards, programs, certifications, badges, and other values-based designations.
Automate evaluation and substantiation of thousands of brands, ingredients, packaging, and product claims.
Increase product discoverability, selection, and trust with accurate & real-time product data, claims, and designations on your e-commerce site.
- Grow brand participation with product eligibility data and guidance for non-compliant brands.
Save time and effort—automate the tedious, technical parts of program management.
Policy Encoding - Novi’s technology parses your custom standards, programs, certifications, badges, and policies and encodes them into customized data logic.
Brand Enrollment - The brand self-service portal captures and timestamps all data and documentation and offers customized workflows to bring all brands into compliance.
Compliance and Verification - Brand compliance is determined at the product, ingredient, and packaging levels using Novi's objective and accurate proprietary vetting technology.
Badging and Merchandising - Let customers shop confidently with accurate product data, attribution, and badging on your website through a dynamic feed to your e-commerce Product Description Pages (PDPs).
Analytics and Reporting - Track and report progress against public goals, analyze brand and product sales data, and uncover insights on how badging drives sales.
Reduce your risk with expert third-party verification
Reduce your risk from manual data entry by brands and your internal teams.
Ensure you up-to-date and accurate product data on your website, through a dynamic feed to your e-commerce PDPs.
Capture, timestamp, and archive documentation from brands on all claims they make. Protect yourself from legal liability and reputational damage.
With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”
As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”
Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”
