AI shopping will reshape retail, but only if the data is ready. Verified product information, not smarter models, will decide who wins.
MADEWORKS™ offers two industry-leading certifications that eliminate 15,000+ harmful chemicals from consumer products. Learn how brands can achieve MADE SAFE and MADE WISE certification through Novi's streamlined platform.
Discover the conscious brands earning badges through Novi’s retailer-partner programs. This month, Briogeo and Tata Harper are leading the way with Ulta and Macy’s.
Target Zero is Target's flagship sustainability program featuring 10 eco-friendly pillars. Learn how brands can qualify and shoppers can find sustainable products at Target.
Conscious Beauty at Ulta Beauty® is more than just a clean label—it’s a trust mark.
Generation Z demands brands rethink traditional marketing approaches.
Today, brands on Novi can compare their formulas and ingredients against Target's latest policy guidelines: Target Clean 2023.
Rising demand for eco-friendly and environmentally ethical businesses demonstrates a major shift in the market towards conscious consumerism.
Credo Beauty is well-known in the world of clean beauty. Much of their ethos is informed by two questions: How will this affect human health? What’s the impact on the environment?
Certain labeling and ink materials can diminish products’ recyclability.
