Novi Connect was born from a simple yet transformative idea: to bring together data science, advanced technology, and our deep commitment to transparency to create a world with better products for both people and the planet.
We knew the desire was there.
Brands want to gain visibility into their raw materials and packaging. Retailers have tried for years to develop cohesive standards around their offerings and to be certain that brands meet them. Suppliers and manufacturers are navigating ever-changing regulatory policies.
All the while, consumers are becoming savvier and increasingly discerning, demanding beauty products that align with their values. We agree — everyone deserves to know what they’re really using on their hair, face, and bodies, while striving to create innovative ingredients and formulas that are cleaner and more sustainable than ever before.
