Novi envisions a world of trustworthy products for people & planet.
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Consumers are more aware than ever of what we put into our bodies and bring into our homes. Cancer, immune disorders, endocrine disruptors, and forever chemicals in the food supply and household items are at all-time highs, while trust in the U.S. government to regulate food, drugs, and other consumer products is at an all-time low.
But it’s not all bad news. We’re in an unprecedented era of CPG industry innovation. Science has advanced such that, for the first time in history, safe and sustainable products exist that are just as effective as their traditional counterparts. Plus, evolving supply chains and eCommerce sites give more Americans access to healthy and sustainable products than ever before. Armed with trustworthy information, we’re willing to pay a little more for fewer, better things.
But a new question has emerged:
Not just what should I buy?
But what does AI recommend I buy?
From “best protein powder” to “clean skincare brands,” consumers are increasingly turning to AI-powered answers to guide their decisions. Instead of browsing endless options, they are given a shortlist of products that are selected, ranked, and recommended.
Not every product makes that list.
That's where Novi comes in.
Since 2020, Novi has been working with leading retailers and brands to define and optimize the product attributes that now power AI-driven discovery. Novi helps retailers and brands optimize for AI visibility and earn their place on the AI shelf. We improve how products are understood, trusted, and recommended by AI systems by enhancing product data, strengthening trust signals, and distributing that information across the ecosystems that power AI discovery.
We also provide measurable visibility into how brands appear in AI-driven results, where they are trusted, where they are missing, and how they compare within their category. As more consumers shop their values, the brands that win are not just available, but optimized to be understood, trusted, and consistently recommended.
Born to power CPG brands Novi launches with a clear thesis: product data is broken infrastructure. we embed directly in CPG to build the first verified product data network so brands could finally stand behind their claims.
We deepened partnerships with brands and retailers, expanding ingredient, material, and certification coverage across thousands of SKUs, giving brands access to a verified data network they didn't have to build themselves.
No surprise here, the market proved what we knew from day one: verified, attribute- level product data is the foundation of consumer trust. Novi builds it, translating brands' product data into shopper confidence that drives conversion.
Al takes commerce by storm, quickly becoming a major growth channel for CPG brands. Novi's verified data network becomes the backbone brands need, so their products show up where Al sends shoppers.
Novi establishes itself as the only platform connecting Al-driven product recommendation directly to sales outcomes, giving CPG brands a clear view of what's working and a proven path to growing revenue from this channel.
Born to power CPG brands Novi launches with a clear thesis: product data is broken infrastructure. we embed directly in CPG to build the first verified product data network so brands could finally stand behind their claims.
We deepened partnerships with brands and retailers, expanding ingredient, material, and certification coverage across thousands of SKUs, giving brands access to a verified data network they didn't have to build themselves.
No surprise here, the market proved what we knew from day one: verified, attribute- level product data is the foundation of consumer trust. Novi builds it, translating brands' product data into shopper confidence that drives conversion.
Al takes commerce by storm, quickly becoming a major growth channel for CPG brands. Novi's verified data network becomes the backbone brands need, so their products show up where Al sends shoppers.
Novi establishes itself as the only platform connecting Al-driven recommendation directly to sales outcomes, giving CPG brands a clear view of what's working and a proven path to growing revenue from this channel.
"Working with Novi fundamentally changed how we think about AI shopping. The initial AEO insights were both humbling and transformative, especially seeing how fragmented and inconsistent product data was being interpreted by AI. What stood out most was how clearly Novi connected structured product data, trust signals, and verification to real AI visibility and recommendations. This has become one of the main pillars of our digital strategy heading into 2026.”
May the best products win.
