Capture growing customer demand for values-based products

Earn badges and claims that reflect your unique story, driving revenue and customer loyalty.

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Fast-track your participation in the Amazon Climate Pledge Friendly (CPF) program with Novi.

Amazon and Novi have partnered with 50+ independent certification bodies, including governmental agencies and non-profits, to help conscious consumers identify and purchase Amazon products that share their values. Novi is the exclusive Amazon tech partner to guide brands through the certification process.

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Earn revenue driving claims, designations, and badges

  • Get certifications that reflect your brand story, and stand out on retailer shelves with marketing designations that drive both revenue and customer loyalty.

  • Upload your SKUs once and let Novi handle the tedious lift of storing, verifying and updating your data so you can share it across multiple retailer programs and earn seals everywhere you sell.

  • Increase product discoverability, selection, and trust with accurate & real-time product data, claims, and designations, attracting values-based shoppers. 

Discover materials to set your brand apart

  • See alternative ingredient recommendations for non-compliant formulas.

  • Discover ingredient and packaging options that are pre-vetted to comply with the retailer and regulatory standards you want to meet.

Vet your products against 125+ regulatory and retailer requirements

  • Make it easy for your customers to discover products that align with their values, supported by transparent and accurate claims they can rely on.

  • Gain new visibility into brand product eligibility data. 

  • Streamline operations and eliminate risk with Novi’s proprietary technology, vetting your products, ingredients, and packaging.

Sustainability-marketed products delivered approximately 33% of all CPG growth, despite representing 18.5% share.”

- NYU Stern Sustainable Market Share Index, April 2024

As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”

Lanning Ardente
Sorette Founder and CEO

With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West
VP of Sustainability & Impact

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas
Principal of Product and Sustainability