Amidst the bustle of serving customers over the holidays and planning for next year, finding gifts that check every box — clean, sustainable, and insanely desirable — takes time most of us don’t have.
The Novi team has done the heavy lifting for you by sharing some of our absolute favorite gifts — all vetted on the Novi platform to be better for people and the planet.
Whether you’re just starting your shopping or wrapping it up (pun intended), it’s time to cross “find the perfect gift” off your to-do list.
“As that person who thinks about reducing me and my family’s exposure to harmful chemicals in all ways — from using a non-toxic mattress to wearing organic cotton sports bras to using clean beauty products — I’m excited to share a few of my absolute go-to’s that make great gifts.
EcoPeaCo. Diapers from Target, $47.99: This might seem strange at first, but my brother actually gifted us a diaper subscription for both of my kids and it was THE BEST gift ever. It gives me total peace of mind to have environmentally friendly diapers reliably show up at the door, knowing they don’t contain harmful chemicals that would be against my kids’ skin 24 hours a day. Perfect gift for new parents!
Wet Brush - Go Green Detangler Brush from Ulta, $17.99: My daughter uses this brush all the time to detangle her own hair without crying — and any parents out there know how helpful that is! Complete with sustainable packaging, it’s super forgiving while getting through all the tangles. A great stocking stuffer.
Suntegrity 5-in-1 Tinted Moisturizing Face Sunscreen from Credo Beauty, $48: Great for moms on the go! It takes me 30 seconds to put on and acts as my light foundation, moisturizer, and SPF all in one. It’s one of my “hall of fame” products — I’ve used it for years.”
“Although I spend all day every day thinking about clean products at work, it might surprise some people that my personal clean product routine is minimalistic. Rather than juggling a dozen different products, I focus on a few that get the job done. This goes with my ethos of reducing packaging waste while supporting sustainable brands. Here are a few heavy-hitting products that are always in my rotation.
DedCool 01 “Taunt” Eau de Parfum from Sephora, $90: I get compliments on this perfume every time I wear it! DedCool is intentional about its sourcing and formulation, avoiding water in its products for a smaller carbon footprint and embracing energy-efficient processes. DedCool fragrances are genderless, which makes this perfume a thoughtful gift for anyone.
EcoTools Jade Roller + Gua Sha Stone Facial Duo from Ulta, $14.99: This gift is like giving someone permission to take a moment for themselves. I’ve found gua sha and jade rolling to be incredibly therapeutic — perfect practices for self-care and relaxation.
Youth To The People Superberry Firm + Glow Dream Body Butter from Sephora, $48: I’m on my third jar of this luxurious body butter. Honestly, it makes me look forward to my showers! It delivers incredible hydration and glow — and the brand truly walks the talk when it comes to sustainability by using better sourcing practices, reducing carbon emissions, and donating money via its Planet Fund initiative.”
“Living in Europe trained me to make more conscious purchasing decisions and question who was regulating what we put in and on our bodies. Then, when I got pregnant, I started spending even more time researching ingredients, materials, and packaging. These days, I try to buy fewer, better things from brands that align with my values — even if they cost a bit more. I love discovering new indie brands that are just as effective as their unsustainable counterparts, and spreading the word to my friends and family.”
Sol de Janeiro Brazilian Play Body Wash from Ulta, $26: This top-rated body wash from super-buzzy Sol de Janeiro would make a perfect gift for a new mom or any friend who loves self-care.
Outside Dusk Eau de Parfum from Credo Beauty, $196: Treat the guy on your list to this crowd favorite fragrance from a black woman-founded perfumery.
Kate McCloud The Body Moisturizer Stone Mini Sampler Set, $42: I’m really into this new brand founded by a mom and former pastry chef in the Hudson Valley who focuses on cocoa butter formulations. I discovered the line through the Sephora Clean + Planet Aware program. This discovery set featuring four solid lotion bars — so no water added — is perfect for travel and camping. I’m gifting these to my besties.”
“As a clean beauty lover and business school graduate in Sustainable Solutions, whenever I’m shopping, I’m super-focused on ingredients. At the same time, I feel strongly about not compromising on efficacy. Here are some of the items I reach for again and again, and love gifting to others.
Caftari Scent of Nirvana candle from Credo Beauty, $58: Clean candles are hard to get right and to me, this one hits all the marks. A thoughtful, substantial gift for nearly anyone.
Exa All Smiles Universal Glow Lip Oil from Credo Beauty, $15: This lip oil is the best thing that ever happened to me! It feels like a true oil on your lips, meaning it doesn’t crust or give you lines of demarcation like some lipsticks. Gift it to your girlfriends or pick it up as a stocking stuffer.
Ellis Brooklyn FAIRY TALES Fragrance Rollerball Gift Set from Ulta Beauty, $60: Ellis Brooklyn scents are decadent, and this 5-star-rated set lets your loved one try a lot of different options.”
Novi’s platform powers values-based shopping for leading CPG retailers and brands. Retailers can learn more about how Novi accelerates the speed, accuracy, and revenue of values-based shopping programs here. Brands can learn how Novi helps capture growing customer demand for values-based products here.
