Brands focused on human, animal, and planetary health can grow visibility
and sales by enrolling in retail programs such as Amazon Climate Pledge Friendly (CPF). Values-based marketing programs offer brands prime digital real estate to showcase products and impact.
Amazon and Novi have partnered with 26 independent certification bodies, including governmental agencies and non-profits, to help conscious consumers identify and purchase Amazon products that share their values.
As an official Amazon CPF tech partner, Novi sends product attribute and certification approval data directly to Amazon via our integrated data feed.
We also support brands throughout the certification process with:
Climate Pledge Friendly Certification with Novi is
when compared to traditional paths to certification.
Climate Pledge Friendly products see a
on average in the first year of joining the program.
Novi’s tech helps brands drive awareness, differentiate from competitors, and grow revenue through values-based marketing and participation in sustainability programs at major retailers.
Novi’s platform drives strategic decisions for your marketing and merchandising teams by identifying which certifications will maximize your reach and sales potential. In addition to Amazon’s CPF initiative, Novi powers values-based marketing programs at Target, Sephora, Ulta, and Macy’s.
$500 per ASIN/year* to achieve and maintain your CPF certification while maximizing its commercial potential on Amazon.
*Does not include licensing fees that are required for some certification bodies.
