Novi AI Shopping Optimizer
is here.
Boost Rankings. Increase Visibility. Grow Conversion.
Introducing
Novi AI Shopping Optimizer
Outrank competitors in AI shopping. See exactly how your products rank across OpenAI, Claude, Gemini, and Perplexity. Heat maps highlight where AI gets your brand wrong, so you know what to fix.
Turn verified data into growth. Use certifications, retailer program badges, and trust signals that AI agents prioritize. Products with verified information see 89% selection rates vs. just 17% without.
Achieve higher AI visibility. Move from the 8th spot to the 3rd with actionable optimizations. Brands typically see a +107% uplift and stronger visibility at every customer touchpoint.
Why it matters:
With AI queries averaging 23 words—making AEO over 5x larger than SEO—brands must provide accurate, verifiable product data to be discovered in personalized AI shopping.
Shoppers with hyper-personalized queries were more likely to select products backed by verified data, proving trust signals — not just ratings — drive visibility in AI shopping.
Named programs like Ulta Conscious Beauty, MadeSafe, EWG, and Target Clean outperformed generic verifiers significantly.
Novi helps brands win visibility in AI shopping by turning verified product data and trust signals into discovery.
Novi verifies claims across all categories, powering growth in the era of AI shopping
Leading retailers are winning in AI shopping by meeting consumer values with verified, impact-driven product offerings.
Verified product claims
Products with claims independently certified for accuracy, including Made in the USA to reduce liability.
Recycled products and/or packaging
Products and/or packaging containing at least 30% post-consumer recycled materials.
Cruelty-free
Verified by third-party certifications like PETA, Leaping Bunny, or Choose Cruelty-Free to ensure no animal testing.
Purpose driven
Celebrates brands creating meaningful change for people and the planet.
Packaging alternatives
At least 50% of packaging must use alternatives to plastic, such as FSC-certified paper, aluminum, steel, or glass.
Waterless or concentrated
Products that contain less water to minimize packaging and water use.
Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”
By partnering with Novi, we can make the journey easier by having values baked directly into our customer experience, allowing customers to better find the brands and products that meet their high standards as well as our own. We aim to continue raising the bar for the industry by integrating verified, machine-readable claims from a trusted third party across all of our product categories."
As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”
