Get your clean products from raw materials to retailer shelves - all in record time.

Novi is the exclusive vetting platform chosen by:
Suppliers
Get your ingredients in front of 2000+ active brands & formulators
Manufacturers
Explore Novi’s marketplace
Brands
Vet against 100+ clean and sustainability standards
Retailers
Ensure brands meet your custom standards
Trusted by suppliers, manufacturers, brands and retailers to ensure products meet 100+ clean and sustainability standards.
Kosas
Kosas

Better for people. Better for the planet.

Novi serves 2,000+ active brands and formulators, has vetted 50,000+ formulas with 20,000 ingredient options, from 150+ ingredient suppliers.

Novi serves 2,000+ active brands , has vetted 50,000+ formulas , with 20,000 ingredient options for sale, from 150+ ingredient suppliers .

Novi's alternative marketplace offers free samples, click-to-buy shopping, and easy order tracking across suppliers.

See pricing, lead times, and pack sizes with exclusive low MOQs.

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With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West
VP of Sustainability & Impact

Novi Connect, as one of our strategic partners, presents numerous growth opportunities, particularly in facilitating brands and contract manufacturers to deliver sustainable solutions and accelerate their go-to market strategies.”

Donna Petretti
Head of Marketing

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas
Principal of Product and Sustainability

Technology to power values-based shopping for leading CPG retailers & brands.

For RetailersFor Brands
Attract Customers

Capture and retain values-based shoppers with verified product claims and designations, earning you customer trust and loyalty.

Grow Sales

Boost revenue and enhance product discoverability, selection, and trust with vetted and accurate product badging.

Automate Accuracy

Streamline operations and eliminate greenwashing risk with automated vetting at the product, ingredient, and packaging levels.

Sustainability-marketed products delivered approximately 33% of all CPG growth, despite representing 18.5% share.”

- NYU Stern Sustainable Market Share Index, April 2024

Approximately 78% of shoppers are willing to spend more on food products with certifications compared to those without.”

-  Linkage Research's Free From Forum Market Monitor, November 2019

55% of fashion shoppers would stop buying from a fashion brand if they were proven to be making false or misleading claims.

-  Statista, May 2024
Novi by the Numbers

Meet surging consumer demand and grow loyalty for impact-driven products through an integrated program management, compliance, and marketing platform.

CPG brands using the platform
2,000
+
Raw ingredients data ingested
68,981
Revenue for products that implement badging
+
15.6
Badges, icons & seals pushed to webpages
75,772
Claims vetted
848,047
MEET CONSUMER DEMAND

Novi Connect enables and accelerates programs, certifications, badges, and other values-based designations that give retailers & brands a competitive advantage in meeting consumer demand.

Vegan
BIPOC-owned
Made in the USA
Cruelty Free
Female Founded
BPA Free
Carbon Neutral
Clean
Fair Wage
Cage Free
Vegan
BIPOC-owned
Made in the USA
Cruelty Free
Female Founded
BPA Free
Carbon Neutral
Clean
Fair Wage
Cage Free
VALUES-BASED PROGRAM PILLARS

Customers are shopping their values. Leading retailers are responding with impact-driven product offerings.

Ingredients that are safer for human bodies and the planet, free of harmful substances, free of forever chemicals, or aligned with personal health priorities

Climate-conscious practices, net zero, or reduces waste in packaging and throughout the supply chain

Business operations committed to manufacturing practices and a supply chain that is just, inclusive, and equitable for all workers

Serves the needs of, or are led by, people from diverse & underrepresented communities

For retailers

Our software platform helps accelerate the speed, accuracy, and efficiency of values-based programs and marketing, online and in store.

For brands

Our software platform quickly and easily vets your products, verifies your claims, and certifies you for retailer designations based on your ingredients, formulations, packaging, team, processes & supply chain.

Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”

Carley Klekas
Principal of Product and Sustainability

With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”

Boma Brown-West
VP of Sustainability & Impact

As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”

Lanning Ardente
Sorette Founder and CEO