Novi powers product claim verification for leading retailers and brands.
Build Trust. Earn Loyalty. Grow Sales.
Capture and retain values-based shoppers with verified product claims and designations, earning you customer trust and loyalty.
Boost revenue and enhance product discoverability, selection, and trust with vetted and accurate product badging.
Streamline operations and eliminate greenwashing risk with automated vetting at the product, ingredient, and packaging levels.
Sustainability-marketed products delivered approximately 33% of all CPG growth, despite representing 18.5% share.”
Approximately 78% of shoppers are willing to spend more on food products with certifications compared to those without.”
55% of fashion shoppers would stop buying from a fashion brand if they were proven to be making false or misleading claims.
Novi is your trusted partner to grow your program, reduce your workload, and leverage strong certification relationships
Novi enables and accelerates programs, certifications, badges, and other values-based designations that give retailers & brands a competitive advantage in meeting consumer demand.
Customers are shopping their values. Leading retailers are responding with impact-driven product offerings.
Ingredients that are safer for human bodies and the planet, free of harmful substances, free of forever chemicals, or aligned with personal health priorities
Climate-conscious practices, net zero, or reduces waste in packaging and throughout the supply chain
Business operations committed to manufacturing practices and a supply chain that is just, inclusive, and equitable for all workers
Serves the needs of, or are led by, people from diverse & underrepresented communities
For retailers
Our software platform helps accelerate the speed, accuracy, and efficiency of values-based programs and marketing, online and in store.
For brands
Our software platform quickly and easily vets your products, verifies your claims, and certifies you for retailer designations based on your ingredients, formulations, packaging, team, processes & supply chain.
Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”
With the creation of Credo Capture, Novi continues to play an instrumental role in advancing our clean beauty leadership. Their intuitive platform helps us take brand engagement and transparency to a new level.”
As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”
