Novi powers product claim verification for leading retailers and brands.
Build Trust. Earn Loyalty. Grow Sales.
Why it matters:
87% of shoppers will pay more for a product they can trust.
Badged products signal value-on Amazon, Climate Pledge Friendly items saw a 12.5% sales lift within 12 weeks.
Sustainability products are the fastest-growing category in CPG, delivering 33% of all growth.
Novi verifies claims across all categories, helping to build customer trust and reduce liability.
Novi is your trusted partner to grow your program, reduce your workload, and leverage strong certification relationships
Customers are shopping their values. Leading retailers are responding with impact-driven product offerings.
Verified Product Claims
Products with claims independently certified for accuracy, including Made in the USA to reduce liability.
Recycled products and/or packaging
Products and/or packaging containing at least 30% post-consumer recycled materials.
Cruelty-Free
Verified by third-party certifications like PETA, Leaping Bunny, or Choose Cruelty-Free to ensure no animal testing.
Purpose Driven
Celebrates brands creating meaningful change for people and the planet.
Packaging Alternatives
At least 50% of packaging must use alternatives to plastic, such as FSC-certified paper, aluminum, steel, or glass.
Waterless or concentrated
Products that contain less water to minimize packaging and water use.
Explore how Novi works for you
For Retailers
Architect values-based merchandising programs that attract conscious consumers and grow sales.
Novi is a game-changer in getting more sustainable products into the hands of our clients. The Novi platform has aggregated data to provide the best options for clean, sustainable ingredients and packaging for brands.”
By partnering with Novi, we can make the journey easier by having values baked directly into our customer experience, allowing customers to better find the brands and products that meet their high standards as well as our own. We aim to continue raising the bar for the industry by integrating verified, machine-readable claims from a trusted third party across all of our product categories."
As a new retailer offering only the highest quality products for use during pregnancy and the postpartum period, Novi has been a game changer. They made it so simple to translate my vision to a set of science-backed standards I'm proud of. Now, I can now be fully confident that Sorette brands are rigorously verified to meet our industry-leading clean standards.”
