Amplify visibility with verified product data.
Validate and distribute your product claims through Novi to ensure consistency, build shopper trust, and boost AEO rankings.
Use Novi’s verified product data everywhere your brand needs to be found.
From retailer badging programs and search filters to AI chatbots and generative shopping engines, Novi outputs structured, verified metadata that makes your products discoverable, trusted, and optimized for AI-driven performance.
Badging programs
Search & filter
Discoverability
AI chatbots
Generative AI
Verified product data that empowers every team.
AI & data science teams
Use Novi’s verified product metadata to train and power AI search, chat, and recommendation systems. Verified data improves accuracy, trust, and ranking across LLM-driven shopping experiences.
E-commerce & product experience
Enhance PDPs and filters with verified, structured product data to improve discoverability, conversion, and customer loyalty.
Marketing & retail media
Leverage verified product attributes for precise targeting, authentic storytelling, and stronger campaign performance that drives measurable ROI.
Loyalty & personalization
Use verified product attributes to match shoppers with products that reflect their values and preferences, deepening trust and repeat purchase behavior.
Merchandising & category teams
Access verified attribute-level insights to build, badge, and promote assortments that resonate with evolving consumer expectations.
Partnerships & innovation
Integrate Novi’s verified data feed directly into emerging retail technologies, from agentic shopping to AI copilots, to accelerate innovation with trusted information.
Sustainability & ESG
Depend on verified product data to substantiate sustainability claims, strengthen transparency, and align with consumer and regulatory expectations.
Compliance & legal
Rely on verified, traceable metadata to meet evolving regulatory and internal standards, protecting both brand reputation and consumer trust.
Increasing product discoverability and conversion.
Certifications, badges, and verified product claims act as trust signals that help both shoppers and AI identify and prioritize credible products.
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A data network for brands to leverage.
Novi gathers verified data from trusted partners, removing the manual burden for brands and distributing it across key retailer channels.
Target Zero
Novi powers the Target Zero program by verifying product data for accuracy and compliance. Through Novi, brands can meet Target’s ingredient and transparency standards and display the Target Zero badge across retail channels.
Ulta Conscious Beauty
Novi manages data verification for Ulta’s Conscious Beauty program, helping brands confirm ingredient integrity, sourcing transparency, and sustainability credentials required to earn the Conscious Beauty badge.
Sephora Clean & Planet Aware
Novi supports Sephora’s Clean and Planet Positive programs by validating ingredient safety and environmental claims. Verified product data ensures brands meet Sephora’s standards for clean formulation and responsible sourcing.
Macy's Conscious Beauty
Novi powers Macy’s Conscious Beauty program by validating ingredient and sustainability claims, helping brands demonstrate compliance with Macy’s clean beauty framework.
Grove Collaborative
Novi manages verification for Grove Collaborative’s product standards, validating environmental, ethical, and ingredient claims so brands can qualify for Grove’s trusted badging system.
The only AEO platform built on verified product-level claims.
Stop optimizing for static moments and start influencing contextual conversations.
